Where Israeli Design Finds a Home

Nestled in the heart of Tel Aviv, Asufa is more than just a store; it's a vibrant, living celebration of Israeli design. As the name suggests, "Asufa" in Hebrew means "collection," and that's precisely what this treasure trove embodies: a collection of exceptional products, talents, inspirations, and innovations, all proudly made in Israel.

At Asufa, our shelves brim with the imaginative creations of Israeli designers, ranging from emerging talents to well-known brands. It's a melting pot of creativity, where you'll discover a kaleidoscope of gifts that are perfect for your mom, your friends, and, undoubtedly, yourself.

We believe in the power of Israeli design to tell stories, evoke emotions, and bring a piece of this vibrant culture into your life. Our products are not just inanimate objects; they are a reflection of the innovative spirit that thrives in the dynamic Israeli landscape.

When you walk through our doors (or our digital doors), you enter a world where every item has a narrative, where you can trace the journey of the designers who poured their hearts and souls into their creations. It's a space where the old meets the new, where tradition dances with modernity, and where you can find that one-of-a-kind, thoughtful gift that speaks volumes.

Asufa is more than a store; it's a hub for those who appreciate the artistry and craftsmanship of Israeli designers. It's a place where inspiration blooms, and where you can connect with the creative minds shaping the design scene in Israel.

So, whether you're seeking a unique gift or simply a taste of Israeli innovation, come visit Asufa and take home a piece of this eclectic collection of talents and treasures. 😊